Etiquetas: economia colaborativa*

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  1. Cuando una persona anuncia en BlablaCar que va de Madrid a Denia en su coche y que tiene varios asientos libres, lo que pretende es ahorrarse una parte del gasto de su viaje. Esto es, pretende a final del día tener en el bolsillo un puñado de euros más que si hubiera ido solo. Eso es ganar dinero, y no es más colaborativo que levantarse temprano para hacer buen pan y que unas horas más tarde alguien (que ha dormido plácidamente toda la noche) se lleve una hermosa y generosa hogaza a cambio de un par de euros. Pero claro, lo del pan no es colaborativo ni cool ni tiene glamour.

    Los panaderos (y otros colectivos) necesitan más asesoría comercial postmoderna, y más estilistas hipster.

    Esta última es la gran lección, algo así como el corolario de la intermediación de mercados en la «economía colaborativa»: si al introducir o crear un mercado para bienes que actualmente no se comercializan existe la opción de intermediar ese mercado y «capturar» una cuota importante del mismo, entonces alguien va a desarrollar un negocio (bajo la piel de un servicio/«app»)
    Tags: por arriazu (2014-10-06)
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  4. Crichton’s argument goes like this: The on-demand economy, embodied by services like Uber and TaskRabbit, puts workers “fundamentally in control of their economic lives” because they can choose their working hours and therefore “develop their own personalities and brands.” Algorithms could “provide a vastly improved market for work… more convenient, safe and lucrative,” thus finally obsoleting not only labor unions, but also employment laws.

    Per Crichton’s piece, the improvements come mainly in terms of flexibility, which used to be “the exclusive preserve of elite talent” – not only does this have benefits of convenience, but health too, because “control over one’s work” reduces stress and “can literally extend a worker’s life expectancy.”

    TravelUnions, meanwhile, were previously useful for establishing a model of full-time employment with benefits such as leave and pensions. However, the new generation want “passion careers” where they can mix “cooking, Egyptian hieroglyphic travel blogging, and some regression analysis of health data,” and are more interested in fun than higher salaries. This is because they’re not as materialistic as those full-employment fogies.

    And what about workers’ rights? Well, if Uber doesn’t pay enough then drivers can and will move to competitors that “pay better or offer a superior work environment.” Algorithms will “compete against each other for talent.” In the light of all this innovation, it’s “disappointing” that unions are trying to perpetuate “old modes of work.”

    However, the workers themselves need to have a say in how this new world develops. The idea that a handful of platforms operating on razor-thin margins will create an equitable world for their workers — that algorithms written by the employers will protect workers’ rights better than the workers themselves and their elected representatives could — would be funny if the reality of this model weren’t so outright terrifying.

    Ultimately, if work is to truly benefit the worker, she needs to have a voice and real clout. Maybe the traditional union model and traditional labor laws won’t provide that, but the underlying goals of that model and those laws — to make sure employers can’t exploit employees — must be central to this brave new world of work. We just need new ways of achieving this, not to stop trying
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    Tags: , por arriazu (2014-08-20)
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